Our Story - When Compromise Is Not An Option…
Razzle Dazzle Cupcakes have been serving Londoners since 2008, making them the oldest gourmet cupcake shop in the city. Since then, they’ve built an incredible reputation for taste and quality.
In 2014, when the original owner decided to retire, Judite Holder purchased the business – it was the perfect addition to her line up of premium boutique shops – and moved Razzle Dazzle Cupcakes to its current location at 745 Waterloo Street alongside Wright’s Send A Basket, and Chocolaterie Bernard Callebaut. (Read Judite’s story here.)
All cupcakes and cakes are baked fresh each day in their own facility off-site using only the finest ingredients, including real butter, real eggs, real cream cheese, real buttermilk, and real fruit purees. Their signature frostings are made from all natural ingredients as well and are artfully decorated by hand.
Whether it’s a celebration, corporate event, or just a craving, Razzle Dazzle Cupcakes makes a delicious experience!